If you are an Internet Marketer, you know how difficult it can be to do proper SEO or Search Engine Optimization for your website. If you want to be able to turn even a tiny bit of a profit, SEO needs to be part of your daily routine. Of course, this means that there are tons of articles out there on how to improve your SEO, how to do SEO and how to be fantastic at SEO. There is a shortage, however, on SEO articles that tell you what not to do. That’s what this article is for – to teach you which mistakes you should avoid making and why.
Google does provide us all with a nice array of resources and things that are useful for online marketers. You have probably heard of Google Trends, and that offers some unique data that can be used. If you pay attention, however, you will see that the Google Keyword Tool tells you to log in to get a bigger and fuller list of ideas for the search you are running. This is the information that is coming straight from the horse’s mouth, and they really have all the goods when it comes to keyword phrases.
Your online “neighborhood” needs to be examined. It is always a good idea to check out the neighborhood. This is a similar concept that is used when finding a new place to live. You want to know what’s around you. The Internet is exactly the same.
For instance, you need to check your own IP address within IP Checker to see what other sites are near you. The reason that you do this is sometimes Google will not send its spiders to these locations. You also don’t want to be docked just because a bunch of spammers share part of your same IP address.
Don’t use the same anchor text every time. It is true that you have probably got two or three different keywords or key phrases for which you want to be ranked well. This goal is the one that everyone has. It is not a good idea at all to only use two or three keyword phrases in your anchor text. Your online marketing efforts will get boring for your readers and you. The appearance of two or three keywords a multitude of times in a very long online document will be regarded by the Google spiders is some form of keyword stuffing. Stay away from this. You need more variety. Mix it up a little! Newcomers to SEO may find it tricky to say the very least. You might think you know you’re doing, but you will still make mistakes – that’s how it works! The mistakes listed in this article are just a few. As you begin to learn more, you will realize there are so many others that can be made. By applying what you have learned, you should be able to avoid many mistakes. To you success!
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